- When given two identical pieces of food, one in a branded McDonalds wrapper the other not, kids overwhelmingly say that the McDonalds one tastes better. The more TV they watch the greater they preferred the branded food.
"We found that kids with more TVs in their homes and those who eat at McDonald's more frequently were even more likely to prefer the food in the McDonald's wrapper," Mr. Robinson said. "This is a company that knows what they're doing. Nobody else spends as much to advertise their fast-food products to children."
Duh.
- Top Ten Most Popular TV Ads - I can't believe people get paid to actually do stuff like this. I just fast-forward through all ads with the aid of my trusty DVR.
- More breaking news - Drunk people remember alcohol ads well
Wednesday, August 08, 2007
Advertising Bits
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