As Smith said, there is a big ruckus over the advertising. The original poster apparently was very tame but had a little hint of oral sex. That was flat out rejected by the MPAA, which apparently has control over marketing. In an extreme move they redesigned the posters with stick figures and added text that all they can show is these drawings. Apparently the word "Porno" is enough to upset a lot of people though.
This is exactly as I predicted after I saw the movie about a month ago. I said it was a great commercial movie and the biggest stumbling block to commercial success would be that word. Take out that word (and one penis, one disgusting shot, and a few ball sacks) and the movie turns into a relatively tame romantic comedy. "Tame" might be a bit of an exaggeration, but this movie is really a sweet romantic comedy at its heart. With the porn plot comes some risque ground, but that might not be so bad if the marketing was reformulated.
I am a big Kevin Smith fan and I've seen every movie of his since Jersey Girl came out at a screening where he was doing Q&A afterwards. This is his most commercial movie yet (that doesn't totally suck, sorry Jersey Girl). There's not much here that hasn't been seen in other commercially successful comedies, and this movie follows along the lines of the Apatow style comedies. It's a shame that it's not going to be a big hit because of that word and the stuff that goes along with it.
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